Your Instagram isn't broken.
Your strategy is.
A monthly audit that keeps your Instagram strategy sharp — built by a human who understands business, not just hashtags.
Your account changes. Your competitors change. The algorithm changes. A snapshot tells you where you were. A monthly audit tells you where to go next.
Cancel any time.
This isn't a surface-level scan
Every audit is built manually by a growth strategist — not scraped by a bot. Each monthly refresh gives you the same depth of analysis, applied to where your account actually is today.
Profile & Bio Optimisation
Is your profile converting visitors into followers — and followers into enquiries? I'll audit your bio, highlights, link-in-bio, and first-impression strategy.
Content Performance Review
Which posts actually drove action? I'll break down your content by format, topic, and engagement pattern to find what works — and what to stop doing.
Engagement Diagnostics
Likes without leads mean nothing. I'll diagnose your engagement quality, comment sentiment, and whether your audience is actually your target buyer.
Funnel & Conversion Gaps
Where are people dropping off between seeing your content and becoming a customer? I'll map the leaks in your Instagram-to-revenue funnel.
Top 5 Priority Fixes
No 47-page PDF of jargon. You get a ranked list of the five highest-impact changes you can make immediately — with clear instructions for each.
30-Day Action Plan
A week-by-week plan you can implement yourself — or hand to your team. No guesswork. No overwhelm. Just the right moves in the right order.
This is what the work looks like
The Competitive Intelligence Audit is delivered as an interactive report — five dedicated sections, built around your account and every account you've asked me to reverse-engineer.
Illustrative example — your actual report is built from real data about your account and local market.
Instagram moves fast.
Your audit should too.
A one-off audit is a snapshot. A monthly audit is a compass. Here's what changes between each refresh.
The algorithm shifts
What drove reach three months ago may be penalised today. Every monthly audit catches what's changed in how Instagram rewards content — before it shows up in your metrics as a decline.
Competitors move
The accounts you're watching don't stand still. On the Competitive Intelligence plan, I re-audit up to 3 accounts every month — so you always know what hooks they're testing and where gaps are opening up.
Your account evolves
Last month's top 5 fixes become next month's benchmarks. Each audit shows what improved, what stalled, and what new opportunities have opened — giving you a compounding intelligence advantage.
What clients actually discover
Two anonymised examples from recent Competitive Intelligence audits — what was found, what it meant, and what each person could do next.
The trust was built. The system wasn't.
She had a recognisable content format, genuine community warmth, and a growing archive of educational posts. But every warm follower hit the same wall: a bio link that led nowhere useful, no email capture, and no clear path from "I love your content" to "I want to work with you".
Her main competitor (31K followers) was building an email list via a free masterclass — she had no email capture at all
Bio link pointed to an affiliate product — not a conversion vehicle
Story highlights were well-organised but didn't map to a buyer journey
National accounts can't own a postcode. She could — making her the only local, community-embedded choice from pre-conception through to postpartum. Structurally unbeatable by any national competitor.
- → Build a lead magnet + email capture — a one-hour setup that converts followers into an owned list
- → Rebuild bio link as a funnel gate — free resource first, booking second
High volume. Direct response. Attracting the wrong tier.
Posting 1–2 times daily, running ManyChat automations, consistently growing. But the hooks were attracting small-budget beginners rather than established coaches — and with zero hashtags and no named methodology, nothing differentiated him from the noise.
Zero hashtags meant near-zero organic reach beyond existing followers
ManyChat sent resources without any qualifying questions — wasting automation on unready leads
Aspirational competitor (503K) ran a trademarked proprietary system — his offer felt generic by comparison
No direct competitor in his market owned the nutritionist coaching sub-niche — a high-conversion segment with virtually no competition and a distinct enough audience to dominate quickly.
- → Name and package the methodology — move from "generic coaching" to a proprietary system
- → Add qualifying questions to ManyChat flows before delivering any resource
Want the full breakdown — what each person found, what their competitors were doing, and the exact growth paths available after an audit?
Read the full case studyChoose your intelligence tier
Monthly plans. Cancel any time.
Monthly Growth Audit
Your account, freshly audited every 30 days. Know exactly what's shifted and what to act on next.
Cancel any time.
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✓Profile, bio & first-impression audit
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✓Content strategy & pillar analysis
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✓Hook strength & format performance
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✓Funnel & conversion gap mapping
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✓Engagement quality & audience fit
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✓5 ranked priority fixes — updated every month
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✓Month-on-month progress tracking
Monthly Competitive Intelligence
Your account plus up to 3 competitor accounts — re-audited every month so you always know where the gaps and opportunities are.
Cancel any time.
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✓Everything in Monthly Growth Audit
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✓Monthly re-audit of up to 3 competitor accounts
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✓Hook & funnel reverse engineering — refreshed monthly
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✓Content gap & white-space matrix — updated monthly
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✓Market positioning map — refreshed as competitors move
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✓Strategic position to own — recommended monthly
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✓Interactive tabbed report — 5 dedicated sections
Three paths to growth
Your audit doesn't end with a PDF. It opens the door to whichever level of support your business needs.
Growth Strategy Session
I found the gaps. Here's the roadmap. A strategic session to turn audit insights into a prioritised 90-day growth plan.
From £497 →Growth Benchmark Report
Competitive intelligence across your market. See exactly where to position yourself to win.
From £997 →Done-For-You Growth Engine
I implement everything. Content, funnels, conversion systems — all managed on a monthly retainer.
From £1,500/mo →Ready to stay ahead?
Fill in the form below — tell me which plan you're interested in and which accounts to watch. I'll be in touch within 24 hours to confirm and get your first audit underway.