Your audit found the gaps.
Here's what to fix first.
A 30-minute strategic session that turns your audit findings into your top five ranked actions.
Fractional CMO thinking for businesses that already produce content but lack the strategic direction behind it.
Your content isn't the problem
The system behind your content is.
Most businesses post content and hope.
They create Reels. They write captions. They even show up consistently. But engagement stays flat, followers don't convert, and "more content" becomes the answer to everything — when the real problem is upstream.
What they actually need is a system.
A system that connects content to conversion. That maps the journey from scroll-stop to sale. That understands which content drives revenue and which is just noise. That's what this session starts to map out.
From audit to action plan
Four steps from "I know something's wrong" to "I know exactly what to do."
Audit Review
I start with your Instagram Monthly Audit findings. I walk you through the key issues and validate priorities with you.
Gap Mapping
I identify the 5 highest-impact gaps: content, funnel, positioning, conversion, and audience alignment. Ranked by revenue impact.
Roadmap Build
Together, I build a prioritised 90-day growth roadmap. Specific, measurable, and sequenced so you know exactly what to do first. Included in the Instagram 90-Day Roadmap.
KPI Framework
I define what success looks like. Not vanity metrics — real commercial KPIs tied to enquiries, conversion rates, and revenue. Included in the Instagram 90-Day Roadmap.
What you walk away with
Top 5 Content Gaps
The specific gaps in your content strategy that are silently costing you engagement and leads.
Funnel Weaknesses
Where prospects are dropping off between seeing your content and becoming a customer.
Conversion Opportunities
Quick-win revenue unlocks — things you can change this week that will impact your bottom line.
Positioning Refinement
How your brand should appear vs. competitors. Clear, differentiated messaging that makes people choose you. Instagram 90-Day Roadmap only.
90-Day Content Strategy
A week-by-week content plan with themes, formats, hooks, and posting cadence — built around your business goals. Instagram 90-Day Roadmap only.
KPI Framework
Define what success looks like — and how to measure it. Commercial KPIs, not vanity metrics. Instagram 90-Day Roadmap only.
Strategic thinking, not tactical guessing
Strategy Session
30-minute 1:1 session to review your audit and build priorities.
- ✓30-minute strategic session
- ✓Audit review & priority mapping
- ✓Top 5 actions ranked by impact
- ✓Session recording & notes
Instagram 90-Day Roadmap
Full strategy session + documented 90-day growth plan.
- ✓Everything in Strategy Session
- ✓Full 90-day roadmap document
- ✓Content strategy & calendar
- ✓KPI framework & tracking
- ✓Positioning refinement brief
Advisory Retainer
Ongoing fractional CMO access with monthly strategy reviews.
- ✓Monthly strategy sessions
- ✓Quarterly roadmap updates
- ✓On-call strategic advice
- ✓Performance accountability
Ready to stop guessing?
Fill in the form below and I'll be in touch within 24 hours to schedule your strategy session.