Free · Self-paced · 7 days

Your business already exists.
Your Instagram just needs to catch up.

A free 7-day challenge for business owners who have an Instagram account sitting there doing nothing. One small task a day, filmed on your phone. No fancy kit, no agency budget.

  • ✓ 20 to 45 minutes a day
  • ✓ Go at your own pace
  • ✓ Built for local businesses, not influencers

Start the challenge

Enter your email and confirm it in your inbox, and Day 1 is on its way. Then one short nudge a day for a week.

Free. No card needed. See our Privacy Policy.

This is for you if…

You set up an Instagram account for the business and then never touched it again.
You post now and then, but you're never sure what to post or why.
You're busy running the business and social media keeps falling to the bottom of the list.
You've seen other local businesses getting enquiries from Instagram and wondered how.

By the end of the 7 days, you'll have…

Not theory. Things you've actually produced.

A business-ready profile

A clear bio, photo, link and highlights that tell visitors who you help and how to contact you.

Clarity on your audience

Who you're talking to, what they struggle with, and the words that grab their attention.

15 ready-to-use post ideas

Three content pillars and a bank of ideas tied to what you actually sell.

10 scroll-stopping hooks

Openings you can reuse again and again, built from your customers' own words.

Your first Reel, live

Filmed on your phone, using a simple structure built around what Instagram rewards.

A two-week content plan

A realistic posting rhythm so you keep the momentum going after the challenge ends.

Most of all, you'll go from “I don't know where to start” to posting with confidence.

What happens each day

  1. 1

    Profile reset

    Make it obvious in three seconds who you help and how to get in touch.

  2. 2

    Know your customer

    Their three biggest problems, in the exact words they use.

  3. 3

    Content pillars

    Three themes and 15 post ideas, so you never stare at a blank screen.

  4. 4

    Hooks

    Ten openings that stop the scroll in the first second, on mute.

  5. 5

    Film your first Reel

    Hook, relate, one message, one call to action. 30 to 45 seconds.

  6. 6

    Design for shares and saves

    Make content people want to send to a friend, which is what actually spreads it.

  7. 7

    Post, set up and plan

    Go live, sort your highlights, and map out the next fortnight.

Questions

Is it really free?

Yes. No card, no trial. You'll get the challenge and a short daily email.

Do I have to do it in seven consecutive days?

No. Each day has its own short page, so you can go at your own pace. The emails are just a nudge.

Do I need any equipment?

Just your phone. Real and simple beats polished on Instagram right now.

What if I've got hardly any followers?

That's fine. Instagram shows public posts to people who don't follow you, so follower count isn't the barrier it used to be.

What happens at the end?

You'll have a working profile, your first Reel live and a content plan for the weeks ahead. No obligation to do anything else.

Ready to start?

Day 1 takes 20 minutes. You'll feel better about your profile by this evening.

Start the challenge

Free. Takes about a minute to sign up.

Short on time?

Skip the 7 days. I'll do it for you.

Too busy to work through the challenge? The done-for-you Fast-Track gives you the finished result for your business, without finding the time.

  • ✓Profile reset: bio, name field and highlights
  • ✓3 content pillars and 15 post ideas
  • ✓10 hooks and a first Reel script
  • ✓A 2-week posting plan, ready to use
See Fast-Track → Get Fast-Track

One-off payment. No subscription.