Turn old enquiries into new conversations.
They asked for a quote. The timing wasn't right. Then the conversation went quiet.
Lead Reactivation helps you reconnect with people who already showed an interest in your business, through relevant email follow-up, with AI-assisted replies and booking where appropriate.
Email-led. SMS and WhatsApp scoped where appropriate.
Your next opportunity could already be in your database.
Unanswered quotes and enquiries can sit untouched while you spend time attracting new prospects. Some people have moved on. Others may still need help, with different timing or priorities.
A focused reactivation campaign finds out who is ready to talk again, without treating every old contact as a new sales opportunity.
A good starting point
- Past enquiries or quotes with enough context to make a relevant approach.
- A service that still matches those contacts' needs.
- Contacts who explicitly opted in to communications from your business through the chosen channel.
- Someone in your business ready to respond when conversations restart.
Purchased lists and contacts who have opted out are excluded.
A careful review.
A useful message.
A clear next step.
We start with the database and your offer, then agree a manageable first campaign. The aim is to learn which conversations are worth reopening and make sure each reply reaches the right person.
Review and select
Review the database or spreadsheet, including opt-in records, enquiry age and original interest. Select relevant segments, remove duplicates and apply opt-outs and exclusions before importing eligible contacts into the agreed platform.
Write and prepare
Create a short email sequence that sounds like your business. Agree the sender, follow-up timing, reply owner and next step before launch.
Reconnect and hand over
Start with an agreed group. Stop the outreach sequence when someone replies or opts out. Where scoped, an AI assistant handles routine questions and booking, with a person taking over when needed.
Measure and refine
Review delivery, replies and qualified opportunities. Use what we learn to decide whether to adjust, expand or stop the campaign.
More than an email send.
The agreed scope can include database review, audience segments, email copy, sequence setup, AI conversation flows, booking connections, reply routing and a campaign report. Your proposal sets out the responsibilities on both sides.
AI replies, with clear limits.
An assistant can answer routine questions using your approved services, pricing and FAQs, then guide interested people towards an appointment. The scope defines booking connections, handover rules and what needs your team.
Email first. Other channels by agreement.
SMS or WhatsApp may support the campaign where they fit the audience and permissions. Channel requirements, integration work and any additional costs are reviewed before they are included.
Measure the steps that matter.
A reply is useful, but it is not automatically a booking. Reporting separates the stages so you can see what actually happened.
Bookings and sales are tracked where your systems and follow-up records allow. No guaranteed response rate or revenue claim.
Quoted after reviewing your database.
Pricing reflects list condition, campaign size, channels and setup. Performance pricing may be considered where suitable, with attended appointments and tracking defined in advance. You receive a defined scope before any campaign goes live.
Before we reconnect.
What counts as an old lead?
Someone who previously enquired, requested a quote or discussed your service, but did not go ahead. The original interest, age of the record and current relevance help decide who belongs in a campaign.
Can I contact everyone in my database?
No. This service uses only contacts who explicitly opted in to communications from your business through the relevant channel. We review that permission before outreach and exclude purchased lists and anyone who has opted out. Each message identifies your business and gives a clear way to stop follow-ups.
Is this email, SMS or WhatsApp?
The service is email-led. SMS or WhatsApp can be scoped where appropriate, after checking channel-specific permissions, platform requirements and costs. Permission for one channel is not automatically permission for another.
Will this work with my existing CRM?
We start by reviewing the tools you already use. The proposal confirms what can be connected, what needs manual handling and any additional software costs before work begins.
Do I need to offer a discount?
Not necessarily. A useful first message asks whether the original need is still relevant. Any offer or incentive should fit your margins and the reason for reconnecting.
Can AI answer questions and book appointments?
Where included in the agreed scope, an AI assistant can use approved information about your services, pricing and FAQs to handle routine replies and guide interested contacts towards booking. Booking connections, what the assistant may say and when it must hand over to a person are agreed and tested before launch.
How much does lead reactivation cost?
Pricing is quoted after reviewing your database and requirements. Performance pricing may be considered where appropriate, with the definition of an attended appointment, attribution, exclusions and tracking agreed in advance. Scope and any ongoing platform costs are agreed before launch.
Can you guarantee bookings or sales?
No. Results depend on the list, the offer, timing and how replies are handled. We agree what to measure and distinguish replies, qualified conversations, bookings and sales rather than treating them as the same result.
Contact permissions are reviewed against the relevant UK requirements. See the ICO's direct marketing guidance.
Let's see whether your old enquiries are worth revisiting.
Tell me where your contacts are stored, roughly how many you have, how old they are and what they originally asked about. We can start with that overview.
Please share an overview first, rather than sending your contact database through the enquiry form.