Consultant vs Agency

Marghella Marketing vs a Marketing Agency.
Which is right for your business?

If you're a Buckinghamshire or Milton Keynes business choosing between a big agency and an independent consultant, here's the honest difference, including when you should pick the agency.

Side by Side

An honest comparison, including where an agency is the better fit.

Marghella MarketingTypical marketing agency
Who does the workYou work with me directly, start to finishUsually an account manager, with the work passed to a team
ContractRolling monthly, or a fixed-price projectOften a 6 or 12-month minimum
PricingPublished on the websiteUsually quoted after a sales call
ReportingA one-page monthly report on enquiries and visibilityVaries; often traffic and rankings dashboards
CapacityOne person, so a limited number of clients at onceLarger team, can run many channels at once
Best forOwner-run businesses in Bucks and MK that want direct, measurable growthBusinesses with big ad budgets or many channels running at scale

Consultant or Agency: FAQs

Is a freelancer or consultant cheaper than a marketing agency?
Often, because you aren't paying for account managers and office overheads. My prices are published: websites typically £3,000–£6,000, local SEO from £599 a month.
When is an agency the better choice?
If you're spending heavily on paid ads across several platforms, need a large volume of content every week, or want a team available at all hours, an agency's capacity is worth paying for.
Can you work alongside my existing agency?
Yes. Some clients use me for strategy, SEO or their website while an agency runs their ads.

Not Sure Which You Need?

Tell me what you're trying to grow. If an agency is the better fit, I'll tell you.